In today's digital age, short-form content is rapidly gaining traction, and estate agents in the UK must leverage this trend to stand out and grow their businesses. In this article, we'll reveal a proven paid marketing strategy that delivers exceptional results for UK estate agents.
1. Crafting and Monitoring Engaging Video Content:
Begin by creating engaging video content tailored to your target audience, which includes UK property buyers, sellers, and renters. Once you've posted this content on your preferred social media platforms, closely monitor audience engagement.
2. Understanding Genuine Engagement:
Genuine engagement goes beyond virality; it's about meaningful interactions with your audience, such as comments, shares, and likes. For instance, a video with 4 comments, 12 likes, and a couple of shares can be a hidden gem. Remember, engagement metrics vary for each estate agent, so focus on what resonates with your specific audience.
3. Amplifying Top-Performing Content:
Identify the video content that's gaining the most traction, and promote it as a paid ad. Target these groups:
- Retarget visitors from your website and established network.
- Reach a fresh audience of potential property buyers and sellers.
- Re-engage those who've interacted with your social content and past/current leads.
By doing this, you're ensuring that your top-performing content reaches the right audience at the right time.
4. The Impact of Paid Promotion:
Surprisingly, only about 4.3% of your followers will see your video content organically. By promoting your top-performing videos, you can significantly increase this reach, leading to more interactions, direct messages, and ultimately, more business.
Don't let your best content go unnoticed. Strategically promoting your top-performing videos amplifies your reach and sets the stage for increased business and revenue. Here's to your digital marketing success in the UK estate agency world!
Want to learn more about optimising your Facebook advertising for your property business? Join me and other industry experts at the Agency Excellence Summit on November 3rd in Manchester.
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