The Most Expensive Mistake Estate Agents Make on Social Media

The most expensive mistake agents make on social media is assuming that everyone already sees their posts.

You can create the best content, invest time in writing captions, and design professional graphics, but if only a small percentage of your followers ever see it, that effort is wasted.

The Visibility Problem

On average, only ten percent of your audience sees any single post on Facebook or Instagram. That means ninety percent of your followers never see your updates. It is not because your content is poor, but because the algorithm prioritises posts that create conversation.

If your content does not generate comments or shares, it is shown to fewer people. That limited visibility directly affects your reach, brand awareness, and ultimately, your lead generation.

The Solution

Retargeting is the most effective way to fix this. Retargeting allows you to show your content and adverts again to people who have already interacted with your brand. It includes past website visitors, video viewers, and anyone who has engaged with your social pages.

By using retargeting, you ensure that your content is repeatedly seen by the people who matter most. They might not take action the first time, but seeing you consistently keeps you at the top of their mind.

Why Retargeting Saves You Money

Because you are showing your content to warm audiences, your advertising costs are lower and your engagement rates higher. Retargeting creates familiarity, and familiarity builds trust.

Do not make the mistake of posting great content that nobody sees. Make sure your message reaches the right people every time.

To learn how to retarget your audience effectively and make your marketing budget go further, visit SocialPal.info.