Every estate agent wants their posts to reach more people, but the secret to reach is not in posting more often or spending more on ads. It lies in being unmistakably local. What Hyper-Local Means Hyper-local content is content that speaks directly to your town, community, and audience. It tells the algorithm, “ Show this to people in this area .” When you mention your location consistently across your captions, images, and hashtags, Facebook’s AI starts to understand who you want to reach....

Scroll through your social media feeds today and you will notice something interesting. A growing amount of content is no longer from...

If your Facebook ads aren’t working locally, you’re not alone. Many agents have seen their results drop since Facebook introduced the...