Here's some piping hot news from Facebook and Instagram - a new feature to enhance lead generation.
Phone number verification on lead ad forms.
This powerful update allows advertisers to require leads to verify their phone numbers, ensuring higher-quality leads and more effective follow-ups.
Meta understands the importance of improving lead quality and is gradually rolling out this feature across accounts. Currently, it’s available on approximately 40% of US accounts, with a global rollout expected soon.
Here’s how it works:
When you activate phone number verification for your Facebook or Instagram lead ad, anyone submitting their phone number will receive an SMS containing a unique code. They must then enter this code into the lead form to confirm their phone number is valid.
This small but impactful update could significantly boost the value of your leads and simplify your follow-up process. When you get access to this feature, it’s worth enabling to improve your Facebook ad campaigns and enhance your lead generation strategy.
Need help implementing this feature or maximising your ad results? Book a call with me today!
Paul
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