Facebook Ads Still Feel Like a Mystery? Here’s How SocialPal Makes It Simple for Estate Agents
- Paul Long
- Jun 16
- 3 min read
Facebook and Instagram advertising can feel like a bit of a minefield when you're trying to grow your agency. You know there’s potential there — everyone keeps saying it’s the way forward — but when you actually sit down to create a campaign, it quickly becomes unclear where to even begin.
Should you boost a post? What budget should you use? What exactly should the ad say? And who are you even supposed to target?
That’s where SocialPal comes in — a completely managed Facebook advertising service designed specifically for estate agents who want results, without having to become digital marketers in the process.
What Is SocialPal?
At its core, SocialPal is a monthly service where a team of experts builds, runs, and manages your Facebook and Instagram ads for you. There’s no need for you to write ad copy, worry about targeting, or spend hours inside Ads Manager. It's all handled — properly.
We work closely with you to understand your brand, your patch, and your goals. Then we get to work building campaigns that help generate real leads and raise your visibility in the local market.
No fluff. Just done-for-you, results-focused advertising that frees up your time and energy.
Why SocialPal Was Created
I have worked with thousands of agents over the years. One thing kept standing out: so many agencies were being told to “just run ads,” but were never given the tools, training, or time to do it well.
We built SocialPal to bridge that gap.
Instead of handing you a complicated platform and telling you to figure it out, we handle the entire process — from the very first click to the final monthly report. It’s a hands-on service, not just a tech tool.
What’s Included Each Month?
Here’s a breakdown of what SocialPal provides as part of the monthly service:
Strategy Built for Your Agency
We don’t believe in one-size-fits-all. Every campaign is tailored to your local area and business goals — whether that’s more valuation leads, increased landlord enquiries, or simply staying visible and relevant.
Professionally Designed Ads
We take care of the visuals, headlines, and copywriting. Every ad is created to look good, sound clear, and feel local. You don’t have to come up with content — it’s all included.
Facebook Lead Forms and Website Traffic
We’ll help you capture contact details directly on Facebook using lead forms, or send people to your valuation tool or landing page. Whichever path you prefer, we make sure the ads are optimised to perform.
Precise Targeting
We build detailed audiences based on your patch, pulling in the right types of people in your area. You don’t need to guess which buttons to press — we already know what works.
Full Ad Management and Optimisation
We don’t just run ads. We monitor, adjust, and improve them regularly to make sure your budget is working as hard as it should. You’ll never need to touch the backend.
Simple Monthly Reporting
You’ll get a clear breakdown of how your ads are performing. No confusing dashboards. Just helpful updates showing what’s working and what’s next.
Is SocialPal Right for You?
This service is perfect if:
* You’re too busy running your agency to also run marketing campaigns
* You’ve tried ads in the past but weren’t happy with the results
* You want leads coming in without having to constantly create content or manage the tech
* You like the idea of having a team quietly working in the background to keep things moving
How to Get Started
We begin with a short discovery call to understand your area, your goals, and your current setup. From there, we take the reins and start building your first campaign.
You’ll still have full visibility and input — but we’ll do the heavy lifting.
If you’ve been looking for a simple, expert-led way to grow your agency with Facebook ads, SocialPal might be exactly what you’ve needed all along.
Ready to explore how SocialPal could work for your agency?
Visit https://socialpal.info/booking-page to book your discovery call.
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