As a Facebook marketing expert in the area of lead generation for estate agents in the UK, I am constantly surprised by how many agents overlook the importance of mobile devices when it comes to generating traffic and leads online. In this article, I'll explain why mobile optimisation is so important for estate agents and give you some tips on how to make sure your online presence is mobile-friendly.
Mobile Optimisation Is Now Key
Most online traffic comes from mobile devices, with over 80% of traffic on average. If your website, landing pages or online valuation tool is not optimised for mobile devices, you are missing out on a huge chunk of potential customers. This is especially true for estate agents since people are often searching for properties on the go, so a mobile-friendly experience is crucial.
Mobile-Friendly Design Improves User Experience
Mobile optimisation is not just about making sure your website looks good on a smaller screen; it's about improving the user experience. By optimising your website for mobile devices, you are making it easier for potential customers to find what they are looking for and complete their desired action. This means designing a mobile-responsive layout that adjusts to the screen size of the device, and ensuring that text, images, and videos are all mobile-friendly.
Your website should be easy to navigate, with a clear call to action that is easy to access. You should also ensure that your forms are easy to fill out on a mobile device, and your page should load quickly. Slow loading times are a major cause of frustration for mobile users, and can cause them to quickly abandon your website in favour of a competitor.
Check Your Facebook Ads on Mobile
Facebook is one of the most powerful tools for lead generation for estate agents, but it's important to make sure your ads are also optimised for mobile devices. Square images work well because they look good on both desktop and mobile, and they're particularly effective for anything you're giving away for free, such as online valuation tools, blogs, webinars, and guides. But remember, people are scrolling through their Facebook feeds quickly, so you need to catch their attention quickly with a strong image or animation in just a few seconds.
The Importance of Mobile Optimisation
Mobile optimisation can help improve your search engine rankings. Google has been prioritising mobile-friendly websites for several years now, and they recently announced that they're switching to mobile-first indexing. This means that they will primarily use the mobile version of your website to determine its ranking in search results. So, if your website isn't mobile-friendly, it could negatively impact your search engine rankings.
Mobile optimisation can also improve your Facebook ad performance. By optimising your Facebook ads for mobile devices, you'll be able to reach a larger audience and improve your ad performance. Remember, people are scrolling through their feeds quickly, so you need to catch their attention quickly with a strong image or animation.
Mobile optimisation can increase your conversion rates. If your website or landing pages aren't optimised for mobile devices, your conversion rates will suffer. By optimising for mobile, you'll make it easier for people to fill out your forms and become leads, which will ultimately lead to more business for your estate agency.
Mobile Devices Have Higher Conversion Rates
Did you know that mobile devices have higher conversion rates than desktops? This is because people are more likely to take action on their mobile devices since they are always within reach. If your website is not mobile-friendly, potential customers will not be able to easily navigate through your site and complete their desired action.
Competitive Advantage
Lastly, mobile optimisation can give you a competitive advantage in the market. Many estate agents still have not fully optimised their online presence for mobile devices, which means that if you do, you will stand out from the competition. By providing potential customers with a seamless mobile experience, you can establish yourself as
First impressions
For estate agents & letting agents, the process of bringing in leads and building relationships with potential clients is a critical aspect of their business. This is because property transactions often involve significant financial investments and complex legal processes, which can create stress and uncertainty for buyers and sellers alike. As a result, estate agents need to be skilled at managing the customer experience from start to finish, creating a positive and trusting relationship with their clients that will ensure repeat business and positive referrals in the future.
Once a lead has been identified, the next step is to manage the customer experience effectively. This involves ensuring that the client has a positive and engaging experience throughout the entire buying or selling process, from the initial touchpoint such as clicking on your ad from their mobile device through to the final sale or purchase.
Overall, the success of an estate agent depends on their ability to bring in leads and build strong relationships with their clients. By focusing on the quality of their experience at every level of detail, estate agents can create a positive and engaging customer experience that will set them apart from their competitors and drive long-term success.
Paul Long
The #1 Social Media Marketing Expert for Estate Agents In The UK
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