top of page

How AI Is Helping Estate Agents Work Smarter — Not Harder

If you’re feeling like everything in the property world is moving faster lately… you're not wrong.

New platforms, new tools, new expectations from clients — and somewhere in the middle of it all, you’re still trying to run a business, win instructions, and stay visible online.

Over the last 12 months, AI has started to quietly reshape the way great agents work. Not by replacing people, but by giving them more time, better results, and a smarter way to stay ahead.

And I’ve been right in the middle of it — testing tools, building systems, and helping agents across the UK use AI to generate leads, keep their brand top-of-mind, and run more efficiently (without the overwhelm).

So if you’re wondering where it’s all going, and how to keep up, let’s break it down.


Why AI Is a Big Deal for Agents Right Now

Here’s the simple truth: the agents who are growing fastest are not necessarily the ones with the biggest budgets or fanciest offices.

They’re the ones who’ve figured out how to use automation to save time and scale their efforts — especially on platforms like Facebook and Instagram, where attention is everything.

They’re still great at relationship-building and local knowledge — that’s never going away.

But the grunt work? The repetitive tasks? The hours spent trying to create ads, build funnels, or remember to follow up?

AI can do that now. And it’s getting better every month.


Two Tools I Recommend If You Want to Work Smarter:

There are a lot of AI tools out there. Most of them are either too generic or too technical. These are the two I stand behind — because we use them every single day with our clients.


1. AdVantage AI – Ads That Run Themselves

If you’re listing properties and want your ads done for you automatically, this is worth looking at.

AdVantage connects directly to your property feed (like Rightmove) and creates Facebook ads for every new listing. It:

  • Builds the ad for you

  • Uses high-performing formats (carousels, videos, etc.)

  • Posts it as soon as your listing goes live

  • Keeps your brand front-of-mind in your area

You don’t need to touch a thing — it works quietly in the background, saving you hours each week and getting your listings seen.

Find out more here :advantagepropertyads.com


2. SocialPal – Lead Generation Done Properly

Most agents don’t have time to learn ad targeting, write great copy, split-test creatives, or retarget warm leads. SocialPal takes care of all of that.

We run Facebook and Instagram ads for you to:

  • Attract valuation leads in your area

  • Retarget warm audiences using smart content

  • Send those leads straight to your inbox or CRM

  • Keep your ad strategy running (and improving) behind the scenes

It’s not a “set it and forget it” tool — it’s a managed service where we test what’s working, optimise monthly, and help you get better results as time goes on.


So What’s Next for AI in This Industry?

We’re heading towards a world where:

  • AI voice agents can handle calls

  • CRMs predict when someone is about to list

  • Local trends are picked up and marketed to automatically

  • You can market like a team of 5 — without hiring anyone new

And all of this? It’s becoming accessible for independents, not just the big chains.


The Key Point I Want You to Take Away

You don’t need to be “techy” to benefit from this.

You just need to be open to doing things differently. You still bring the expertise, the relationships, the market knowledge. AI just takes the busywork off your plate and helps you move faster.

It’s not about doing more — it’s about doing less of the wrong things, so you can focus on what actually drives results.


If you’d like help setting any of this up, or just want to see what’s possible, feel free to book a quick, no-pressure call with me here:

I’ll show you exactly how it works and what it could look like for your agency.


Paul

 
 
 

Comments

bottom of page