Just a quick bit of info on a question that I got asked by one of the agents in this group (join for free - https://www.facebook.com/groups/135878327145802/) which I thought I'd share with you, because it's a question I get asked a lot. And its about hitting the boost button or going into ads manager and using the different Facebook objectives that are available and why and should you be using ads manager.
This agent, obviously using the boost button, which can get some good results, but wasn't aware that when hitting that boost button that most of the time, they are using pretty much using the engagement objective where Facebook is looking for people in the audience you choose, who are most likely to comment, like and share.
Now this sounds good because if you get comments likes and shares on your posts, you might be quite happy. But if you go into ads manager, you will be given the option to choose different objectives. Most agents get to that point and decide that's enough. That's too confusing. But when I explain to you that these objectives are really the end goal, you might want to look into it! These objectives are telling Facebook what the end goal is that you want to achieve and Facebook can go and look in your audience and find people who are most likely to take that action. So by choosing an objective in ads manager, you're actually being a lot smarter, and also a lot more cost effective with your budget.
Facebook's got all this data on us it knows if we're someone who's most likely to watch a video, someone who's most likely to put a like or heart on a post or perhaps even hand over their details on a form. And all these objectives have got different names. And if you choose one of those objectives, Facebook will find those people first before showing your ad to anyone else!
So you can start seeing why using ads manager and choosing a different objective can be quite important, and a smarter way to set up your adverts.
Now, the other question that this agent did ask was when they do boost, and Facebook says you know, there's 20,000 people in their audience where they've dropped the pin; Why doesn't everyone see their advert even when they spend loads and loads of money and perhaps have the campaign running for weeks and weeks?
Why doesn't all that 20,000 people see the advert? Well, is it to do with the fact that when Facebook looks at that 20,000 people, if you've chosen the boost button, for example, Facebook is looking for people that are most likely going to comment, like and share (and that is actually the engagement objective)
So not everyone in that 20,000 audience are people who are most likely to comment, like and share. So that's why you'd only ever get seen in front some people and not the whole 20 000.
If you chose, for example, the video view objective in ads manager, Facebook will look for those people first, people who are most likely to watch a video and that might only be a small proportion of those people in that 20,000 group.
So when you choose an objective, you're never going to get your content in front of everyone because Facebook's going to find people who are most likely to take that action of the objective you have set
So hopefully it gives you an idea on how the objectives work. Think of them as the end goal, what you want to achieve.
Think about you know, do you really want to be hitting that boost button all the time? Is that your goal to get more engagement on your post?
In my membership programme, we actually train agents to set up adverts in Facebook's ads manager which is the back part of the marketing part of Facebook. Don't worry, if you've never been in there before and you think you know that's quite advanced. We start from the basics and we obviously move to advance and we're there to help you get used to using Facebook Ads Manager.
Here is a link where you can trial the programme for just a pound!
So hope those tips help you! Any questions just get in touch!
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