Are you looking to boost your Instagram post's success? The secret lies in understanding the power of sends, or shares, represented by the little paper airplane icon. Recent insights from Instagram reveal that interactions through direct messages (DMs) significantly outperform traditional likes and comments in terms of engagement.
When your content is shared via DMs or stories, it signals to the Instagram algorithm that your post resonates with audiences. This unique focus on messaging sets Instagram apart from competitors like TikTok.
In this video, we’ll explore effective strategies to create shareable content that encourages followers to hit that send button and maximise your Instagram reach!
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