In today's digital age, social media has become a powerful tool for estate agents seeking to showcase their property listings to a vast audience. However, simply posting a listing on Instagram or Facebook is not enough to ensure significant exposure. To truly maximise your property's visibility and reach, there's a simple social media hack that most estate agents ignore. Understanding how Facebook's algorithm works and leveraging the power of shares can be the key to unlocking your property's potential.
Facebook's Algorithm: Unveiling the Currency of Shares
Before diving into the social media hack, it's crucial to comprehend how Facebook determines which posts to promote organically. Facebook has its own currency, consisting of shares, comments, likes, and watch times on posts. The more engagement a post receives, the more likely Facebook is to push it further, granting it increased visibility to a wider audience.
The Power of Shares: A Game-Changer for Exposure
Out of all types of engagement, shares hold the highest value in Facebook's algorithm. Getting your property listing shared by others is the ultimate goal if you want to expand its reach significantly. So, how can you achieve this? The key lies in taking your property listing off your Facebook business page or state agency page and having someone share it directly into their personal newsfeed. When Facebook recognises external shares, it wakes up and takes notice, resulting in increased organic reach.
The Simple Process for Sharing
To encourage others to share your property listings, set up a process with the property owner. As soon as the listing hits your Facebook page, send them a link to the post and request them to share it with their network. Emphasise the importance of their family and friends' involvement in sharing the listing as well. Assure them that you'll be sending an email with the link to their property on Facebook, allowing them to easily share it with their connections.
Harnessing the Power of Personal Networks
The beauty of this process lies in the fact that people are more inclined to share their property listing with their personal network. Their family and friends are more likely to support them by sharing the post, increasing the likelihood of the listing going viral. Moreover, this approach enhances the credibility and exposure of your brand, as people will recognise you as the agent selling the property.
The Results: Amplified Exposure and Brand Awareness
By implementing this social media hack, your property listings will witness a significant surge in exposure. As shares multiply, your listing will reach an ever-expanding audience, far beyond what traditional posting could achieve. The organic spread of the listing will also contribute to a positive image of your brand, elevating your status as a reputable estate agent.
If you're an estate agent aiming to amplify the visibility of your property listings on social media, harnessing the power of shares is the way to go. Understanding Facebook's algorithm and leveraging the currency of shares can propel your listings to unprecedented heights. By involving property owners in the sharing process and tapping into their personal networks, you'll unlock the true potential of your property listings. So, don't ignore this social media hack any longer - embrace it and witness the remarkable results it can yield for your property business. Happy sharing!
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