As an estate agent, focus on marketing to current and past clients to increase profits, rather than spending money on advertising.
Develop and nurture relationships with your sphere of influence, including past, current, and potential clients, as well as friends and family.
This is essential as up to 60% of an estate agent's business can come from their sphere of influence and recommendations.
Use Facebook to stay in contact with these people by uploading their information into a custom audience and running regular ads targeting them.
Position yourself as a local property expert, and create ads that provide value.
In 2023, it's crucial to not just focus on finding new clients, but also to increase the lifetime value of current and past clients.
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