3 Facebook Ad Strategies Every Estate Agent Should Be Using

Facebook ads remain one of the most powerful tools for estate agents, but success depends on how you use them. Most agents focus only on generating leads, yet the best results come when you combine brand building, nurturing and targeting.

Here are three strategies that can transform your results:

1. Retarget the people who already know youEvery contact in your database is a potential future client. Upload those contacts into Ads Manager and run reminder ads showing your sold listings, reviews and community posts. Staying visible to warm audiences keeps you front of mind when they are ready to act.

2. Keep growing your audienceUse lead forms, online valuations or free local guides to attract new contacts every week. These new names can then be added to your retargeting list, building a steady flow of people who know and recognise your brand.

3. Use video to build familiarityPeople connect faster with faces and voices than with logos. Short videos introducing yourself, sharing property updates or giving local insights help people feel they already know you. Familiarity creates trust, and trust leads to instructions.

When you combine these three strategies, you move from chasing leads to attracting them. The agents who stay consistently visible, both through content and ads, are the ones who dominate their local markets.

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