As an estate agent or letting agent, leverage the power of Facebook's advanced algorithm and rich user data to target potential buyers, sellers, and landlords in your local area.
Unlike search platforms like Rightmove and Zoopla, which are intent-based, Facebook is a discovery platform where people go to learn, share, and engage with family and friends.
This small difference gives Facebook an abundance of data on each user, with around 50,000 data points per individual. Use this data to your advantage by reaching out to individuals who are likely to be thinking about selling, moving, or renting a property before your competition does.
Take advantage of Facebook's ability to predict user behaviour six months in advance to gain a competitive edge in the property sector.
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