In this video, we explore the challenges estate agents and letting agents face on Instagram and Facebook without running Facebook adverts. Discover why having page fans and followers is no longer as important as it used to be, as meta's changing algorithms limit content visibility. We delve into the latest data on AI content recommendations, revealing that over 20% of Facebook newsfeed content and 40% of Instagram content are now algorithm-recommended. Learn how this shift impacts estate agents and why leveraging Facebook advertising is crucial for reaching engaged audiences. Join us as we discuss strategies and implications for agents in this new era of content recommendations on Facebook and Instagram.
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