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Paul Long

Instagram Multiple Links Feature in Bios: A Game Changer for Driving Traffic

Instagram has finally introduced a highly requested feature update that allows users to add multiple links to their IG bio. Prior to this update, Instagram only allowed one link in the bio section of each profile, making it challenging for brands and individuals to promote more than one URL at a time or forcing them to resort to using third party apps like LinkTree.


With this new update, you can now add links to your website, virtual tours, property listings, blog and any other desired URL. By adding multiple links, you can better showcase your services and direct potential clients to the right place. For instance, if you're a letting agent with properties in different locations, you can now add links to your different listings or branch websites, making it easier for users to navigate to their desired destination.


To add multiple links to your IG profile, simply go to 'Edit profile' > 'Links' > 'Add external link' and drag and drop to arrange their links in the desired order.


This update is especially beneficial for estate agents and letting agents who want to boost their brand presence on Instagram. By promoting their various social media channels, agents can increase their followers and engagement on other platforms. You can also use this feature to share useful resources such as blog posts, industry news, and market reports to your followers all in one place and within the Instagram app.


The new multiple links feature on Instagram's bio is a powerful tool that estate agents and letting agents can leverage to promote their brand and drive traffic to their desired URLs. By using this feature strategically, you can showcase your services, direct potential clients to the right place, promote your social media channels, and track the performance of your links. Remember to keep your links up to date and relevant to your audience's interests to maximise engagement and generate more leads for your business. So, why wait? Start using Instagram's multiple links feature today and take your social media marketing game to the next level!


Not sure how to get started with your social media lead generation?


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