Are you tired of putting in a huge amount of effort and creating high quality, well thought out content to post to your social media only for it to fall flat and not be seen by many people? You’re not alone, this is a real problem and statistically only 10% of your followers see your content each time you post, making many agents feel like their hard work is going to waste.
The good news is that there is a solution! It's called RETARGETING! By uploading your database or CRM to social media platforms like Facebook, Instagram, LinkedIn, and TikTok you’ll be able target the people who have already shown an interest in your brand or services, and ensure that they see your content.
But what exactly is retargeting, and how can you use it to improve your social media presence? Let's dive in.
Retargeting is a marketing strategy that involves targeting people who have already interacted with your brand in some way. This could be through visiting your website, signing up for your email list, or engaging with your social media posts. By targeting these people specifically, you can increase the chances of converting them into customers or clients.
Once you've uploaded your database into your preferred social platform, you can create ads or target your existing organic content towards these specific individuals. The great thing about retargeting is that it allows you to focus your efforts on the people who are most likely to be interested in what you have to offer. This means that you can maximise the impact of your social media content without wasting time and resources on people who aren't interested.
Another benefit of retargeting is that it's relatively inexpensive. You can start retargeting with just a few pounds a day, which means that it's a great tool for all businesses, especially smaller ones. And because you're using the organic content you're already putting out, you don't need to spend additional time or money creating new content specifically for your retargeting efforts.
Of course, there are some challenges to retargeting. For example, you'll need to make sure that your database is up-to-date. If you're targeting people who are no longer interested in your service, you're unlikely to see any results, or showing the wrong content to the wrong group of people could harm your credibility.
Retargeting can be time-consuming and daunting if you're not familiar with the process so if you need further assistance don’t hesitate to get in touch with me for the various ways I can support your success whether through my fully managed service or my coaching programme.
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