Facebook ads can be a powerful tool for targeting potential home buyers and renters by using the vast amount of data it has on its users.
With access to over 50,000 data points per user, Facebook can predict future actions and behaviours, including website visits to property portals such as Rightmove and Zoopla.
Additionally, it can also identify users visiting websites related to mortgages, loans, and moving services, indicating a potential desire to relocate.
However, estate agents should keep in mind that not all users exhibiting these behaviours may be ready to move immediately or have made a decision about moving yet, and estate agents should therefore carefully craft their messaging and approach when generating leads through Facebook ads.
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