In 2023, estate agents need to be using the Boomerang technique on Facebook to stay ahead of the competition and bring potential buyers back to their website.
The technique involves placing a Facebook pixel on the website, which allows agents to build an audience of people who have visited the website and retarget them with ads.
Carousel ads, which can feature multiple properties, are particularly effective for this and can include a call to action to view full details of the properties on the website. This is why the technique is called the Boomerang technique, as it sends people back to the website to search for properties.
As the market for property may be slower in 2023, it's important for estate agents to work smarter and stay in front of potential buyers.
With more people starting the process of moving earlier and researching properties online, it's crucial for agents to remind them of their website during this research phase. This can be done by retargeting using the Boomerang technique and making sure that the agency is top-of-mind when buyers are ready to make a move.
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