As an estate agent or letting agent, email marketing is crucial for building relationships and generating leads. But how often should you email your database? Many agents fear sending more than one email a week due to opt-out rates and low click-through rates. However, this may be due to low-quality content. To ensure engagement, your content should be valuable and relevant. Email frequency should be viewed as another distribution channel. In this video, we explore the importance of content quality and frequency, and I share some tips for maximising impact. Discover how to improve your email marketing strategy and build stronger client relationships.
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