In this video, we explore a common error made by estate agents and letting agents when using Facebook ads for lead generation.
The mistake is neglecting to lead with value and not taking into account the principle of reciprocity.
Direct response ads such as "we sell properties quickly for low fees" don't perform well on social media platforms like Facebook.
Instead using online valuation tools, videos, market updates, and guides for sellers and landlords as a means of educating and positioning oneself as an expert, gaining trust, and starting conversations is crucial in the property business.
Additionally, using Facebook ads can help in reaching a larger audience as well as retargeting them effectively.
Want help generating Seller, Buyer & Landlords using Facebook advertising? See how you can save time and money by handing over your social media lead generation to experts
Learn how to generate leads yourself by joining our Facebook Membership Programme For Agents and trial it for just £1.
Comments