💬 Estate agents, have you noticed higher costs when boosting posts from your iPhone? Apple now applies a 30% surcharge to boosts made through the Facebook or Instagram apps on iOS. A £10 daily boost will now set you back £13—but that extra £3 goes to Apple, not towards more clicks or views. This change comes from Apple reclassifying boosted posts as in-app purchases.
The good news? Android devices aren’t affected, and you can avoid the fee by setting up ads via a desktop browser on Facebook.com or Instagram.com.
Have you faced this surcharge? Share your story in the comments, and let’s discuss ways to optimise ad spending efficiently!
Watch the video below for more info!
Comentários